Meeting a client’s needs is at the top of the list for every business and marketing
Vero Technologies’ clients are primarily in the UK but with Germany also proving to be a lucrative market for some of the company’s key products, Vero Technologies wanted to ensure it didn’t miss major opportunities available to them.
Natalie Kramer, Tri-Synergy’s Associate Operations Director
“However Vero knew that if it wanted to increase both its penetration in the German market and its distribution, it would need to provide a German language version of the website,” said Natalie.
“Having worked with Intonation for many years, we didn’t hesitate in recommending them. We were certain that the company’s experience in technical translations meant that they would be ideal for Vero Technologies. Intonation is also used to handling projects of this size,” said Natalie.
Over 100 key pages on the Vero Technologies website were translated and due to the success of the initial translations and the ease of working with Intonation, Vero Technologies began to look at translating the product pages too.
“The translation process was very professional and straightforward. We provided Intonation with the text, they clarified questions over the phone or on email and then presented us with the translated information which was in a usable format. That’s why we’ve decided to roll out the translation of the individual product pages,” said Vero’s Sales Manager.
Dan Peachey, Intonation’s Managing Director said that joining forces with marketing companies is mutually beneficial. “We work with a number of marketing companies and it provides an opportunity to generate more work - for both parties”.
“From translating websites, brochures, adverts, press releases, assistance with keyword research for SEO and PPC, videos and social media, we can help with any aspect of a marketing project.
“In turn, this can help bolster a marketing company service offering by providing their clients with the ‘complete package’ and add value to their services” added Dan.
Rachael Warburton, Intonation’s Operations Manager, believes that when dealing with foreign markets, having a professionally translated website shouldn’t be underestimated.
Your website needs to rank highly in search engines but more
Due to the technical nature of Vero Technologies’ products,